• TeamSignatureReports

The role of social media in the beauty complex

The media affects us enormously, from the target group of adults, who use the mobile screen with lots of media for work purposes, but which is also used to Facebook, to us young people and children who are largely obsessed with the platforms.

Children from the age of two starts playing mobile games far too soon and no longer play. They are stuck in a fantasy world that later in is often replaced by social media and beauty complexes. It's about getting as many likes and comments as possible. It is about the striving and curiosity for the uncertain. It is interesting and a form of confirmation when the like selections roll in. It is exciting and fulfills a kind of pleasure in the brain.



As children, the telephone affects us by being a safe fantasy world. Children play games and get to create their own character, an avatar, a identity. The character receives rewards in the form of new missions and objects in the game that create the driving force to want to continue playing. It's about problem solving and reward. The games offer the children their own character, an identity, a sense of playfulness and mastery. The children always want to continue playing to achieve more and more rewards and more and more missions as they reach higher levels with much more advanced items. It feels good for the child that it is necessary to be good at the game to reach the levels they have reached and to get a more powerful object that they have received. It also feels good for them to be a character with superpowers which teaches them from an early age to disappear into another identity.



During adolscence, it is natural with an identity crisis and it is increasingly common for gambling addiction to occur. However, it is also common for it to be replaced by social media, which becomes the new "fantasy world", "escape from reality" and the quest for confirmation. Social media gives you the opportunity to create the version of yourself that you want to be. You create a "false self". You can edit your photos to how you want to look, you can publish posts on a luxurious everyday life and create an image of a fake everyday life that looks nicer in the eyes of others, but

which also gives your dream world a form of confirmation. You feel good about living the life that others think you live because when others think you live the way you put it, you automatically live up to it because you have to behave like that is how your life actually looks. You act and feel like you would if you lived that way and it feels good. So the feelings for that life, the good feelings, are falsified and when reality catches up, anxiety flows in, which is very common for young people between the ages of twelve and eighteen.



Social media really affects young people's self-esteem. They must live up to an ideal self that can be very difficult and exhausting to reach. Teenagers have a lot of pressure on what they "should" look like. It is about an accepted body shape that is considered to be "the beautiful body". Young people's bodies are not fully developed and they like to compare themselves with adult instagram models who set unreasonable goals to reach at the childrens age, and usually at all. Theese

children wants to change their appearance at an early age and emulate those people with status in social media, such as Kylie Jenner and Kim Kardashian. More and more lip enlargements and lash extensions are occurring. Now teenagers also have their own instagram pages where they have taken courses to sell these services. Trends are set and young people desperately want to follow them. Their desperate attempts to constantly live up to these trends and at the same time compare themselves with friends and surroundings who succeed better, gives self-esteem a real blow down the ditch. All of a sudden you can feel that everyone looks good except yourself. But, to create a change in this, many chat rooms have been created where teenagers can log in and talk to others their age who experience the same thing. In these forums, they talk to peers and create a sense of community. It is important not to feel lonely when you feel bad. To be understood, heard and seen are emotions many young people strive for, so that they can give each other this is absolutely fantastic to see.


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